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Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
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Under Armour to pay $560M for MyFitnessPal, Endomondo fitness tracking apps (Video) - Baltimore Business Journal
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
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